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Case StudiesBanking

Case Brief

Integrated Online and Offline Credit Card Marketing

Leading Bank Credit Card Center User Operations Project

Upgraded customer operations for credit card scenarios, strengthening user stickiness and business growth.

Industry

Banking

Products

SwiftXDP / SwiftMA

Scenario

Upgraded customer operations for credit card scenarios, strengthening user stickiness and business growth.

01

Company Profile

The client is a leading joint-stock commercial bank with over 30 years of history and integrated financial services.

02

Background & Pain Points

Extensive card issuance no longer matched business needs, requiring differentiated products and services for segmented markets.

03

Solution Logic

DigitForce upgraded tag production, insight, and multi-touch marketing around card usage, consumption guidance, and member points.

04

Value Delivered

SwiftMA delivered integrated online-offline marketing capabilities for installment, customer care, and key operation scenarios.