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Case StudiesBanking

Case Brief

User Operations and Metrics Management Platform Upgrade

Leading Joint-Stock Bank Digital Upgrade Project

Improved bank digital platform construction around user operations and metrics management to enhance refined operations.

Industry

Banking

Products

SwiftMetrics / SwiftMA

Scenario

Improved bank digital platform construction around user operations and metrics management to enhance refined operations.

01

Company Profile

The client is a leading joint-stock bank with over 20 years of history, diversified business, and strong innovation capability.

02

Background & Pain Points

Changing retail-customer habits and slower new-customer growth made mobile banking central to existing-customer operations.

03

Solution Logic

DigitForce sorted key metrics top-down, built lifecycle strategy systems bottom-up, and delivered SwiftMetrics plus SwiftMA.

04

Value Delivered

Helped decision-makers identify key metric drivers, accumulated metric, tag, and strategy systems, and improved development and strategy-launch efficiency.