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Case StudiesRetail Chains

Case Brief

Merchandise Operation Analytics and Group Data Platform

Jingkelong Data Middle Platform Project

Upgraded operating capability through a data middle platform to improve operating efficiency, customer experience, and high-quality growth.

Industry

Retail Chains

Products

SwiftMetrics / DataHub

Scenario

Upgraded operating capability through a data middle platform to improve operating efficiency, customer experience, and high-quality growth.

01

Company Profile

Jingkelong was founded in 1994 and listed in 2006, operating hypermarkets, supermarkets, and convenience stores.

02

Background & Pain Points

Omnichannel operations increased data complexity, while inconsistent definitions and inflexible tools reduced analytical efficiency.

03

Solution Logic

DigitForce built data infrastructure, data assets, and data applications around merchandise themes with full-chain metric systems and low-code data development.

04

Value Delivered

Merchandise profitability analysis improved product margins and provided a unified metric system for procurement, finance, operations, and stores.